Are you eager to learn about the common blogging mistakes to avoid in 2020 that beginner bloggers make? Then, you have come to the right article which will give a comprehensive list of common blogging mistakes to avoid in 2020 which will help your blog to grow effectively.
Today, we will look at some of the most common blogging mistakes to avoid in 2020 that people still make, and how to prevent – or fix them – to ensure that you are truly taking advantage of this incredible field.
So, without further ado, give beginner (and even some advanced) bloggers the right to dive into the biggest common blogging mistakes to avoid in 2020!
Here is important list of common blogging mistakes to avoid in 2020 that beginner bloggers make.
1. Not setting the permalink correctly
One of the common blogging mistakes to avoid in 2020 that I think people are making is not establishing their Permalink properly. A Permalink is simply the default structure of your URL, and it is important to set it as soon as possible when you start blogging.
This is because once you use the wrong Permalink structure, it requires a lot of hassle and redirection to change. Which is not only fun-crushing, but also spoils the experience for your users.
Other bloggers like to include the category of their blog posts within their Permalink. However, it doesn’t really contribute much to anything, and again, it only makes your URL longer. Personally, I have found that the best structure seems to be only including the post name, with you having only the keywords relevant to your post title.
There is also a plane / numeric forest, however, it not only benefits someone, but is also non-user-friendly.
So, go to your WordPress blog, click on Settings, and then start setting your framework today. Configuration takes less than a minute, but it makes a difference!
2. Write posts that are too short
For a long time, it has been a popular recommendation that an article should be around 500–600 words so as to rank well in search engines. In 2020, the competition is so fierce that this is simply not the case.
In fact, and this is true for most keywords and topics, an article should have a minimum of 1,000 words. What’s more, according to Backlinko, a company that analyzes more than 1 million Google search results, the average post on Google’s first page has about 1,890 words.
And of course, I just mean stuffing words randomly to reach a certain volume. Instead, try to answer the users’ questions quickly, but then do a little more work and research how you can get deeper into the topic. Try to imagine what else the user will be
3. Not Optimizing for SEO
Talking of SEO, one of the biggest blogging mistakes you can make is not optimizing your blog posts for search engines. Google now performs over 40,000 searches every other day, or more than 3.5 billion searches every day! These mind-blowing statistics make it one of the most powerful potential sources of traffic on the Internet.
And, as a blogger, if you’re writing “to get off your chest” rather than actually addressing a question or an issue that your audience has, you’ll be missing out a lot.
Therefore, make sure that you are writing your content in an SEO friendly way. Do the opposite of writing what you want and then sharing it with your audience to see if they like it. Find out what your audience wants to learn about, and then write content to help them.
Lack of continuity is not particularly a problem for blogging. However, this one is huge. No one ever achieves their goals if they are not consistent with what they are doing.
Therefore, one of the most common blogging mistakes to avoid in 2020 is that people get excited about it, but never actually make it a habit. They will publish 3 times a week, and then post only 2 in the next full month because they don’t have time. But, if you really want to get serious with blogging, you have to make it a priority.
Set specific goals for yourself. For example, posting 2-3 times a week. It is not always necessary to make it during the same day – for example, Tuesday, Wednesday and Saturday. Many people recommend this because your client list will be used for your schedule and be attentive to it.
However, I think people are too busy with their lives, with the worry that you will not post this Wednesday. So don’t worry about it! And my goal is not to be mean, just to avoid unnecessary stress. Of course, it will help your discipline, go for it!
5. Low Frequency
Another one of the common blogging mistakes to avoid in 2020 that many bloggers make is not writing often enough. And trust me, I am guilty of this too. For me, when I first started, because I was combining my blog with two other jobs, I hardly ever had time to write once a week.
However, as I like to say (although it sounds better in my native language), things should be done well or not at all. In other words, if you are serious about creating a blog and increasing your organic traffic with it, then you only have to write a little more once a week. At least initially, until your traffic starts gaining traction.
According to HubSpot, small blogs should write 3 to 4 times a week to maximize organic traffic:
Therefore, try to stick to a minimum frequency of at least 3 articles until your traffic stops.
6. Non-credit when credit is due
One of the most common blogging mistakes to avoid in 2020 that I have seen is that many people do not attribute information gathered from other sources.
When I was younger, I remember that he always referred us to all the sources that we used in essays. In fact, we had to write a page specifically dedicated to it, and I hated it because I found it so unnecessary.
However, now that I am blogging myself, I realize the importance of giving credit. Other users or companies have devoted a lot of time, effort and sources to produce the information used in your posts. You cannot use it just like you. Furthermore, it is impractical and makes you look like an unreliable and unreliable source.
So, please, make sure that:
- Insert links citing information about statistics, data, facts, studies, etc., whatever you have not done yourself. For example, in the previous section, I wrote “according to HubSpot”, and cited it. This will not only give the necessary credit, but will also make you professional and reliable.
- Beware of the images you are using. If you do not have the necessary permissions, do not use them. If you do, it is always a good move to quote the author, even if you are not bound to it.
- Infographics and other graphics – do the same with infographics. I see many infographic being thrown around without giving credit to the author. Do not be one of those people!
7. Thinking that quantity is better than quality
Next on our list of common blogging mistakes to avoid in 2020 is thinking that quantity is better than quality.
We have already discussed the points of blog post frequency and stability. And yes, although it is really important that you post frequently, don’t just pump up articles to complete the volume. If you are really sure that you are not able to publish quality content 3 times a week, then reduce it to 2.
But do not publish only 3 for publication. 3. Ultimately, if readers do not resonate with your content, you will waste your time.
Does that mean an article has a high quality? Okay, this question deserves a separate post dedicated to it, but I think I can give you some important suggestions:
Or answers a question that they have. Don’t post your blog about you. For example, instead of writing the “My awesome trip to San Francisco this year” article, write “10 things to do in San Francisco”. Or “Best Restaurant in San Francisco”.
I see many blog posts that go on and on about the topic, but never really come up with a practical solution to offer. For example, I saw an article called “Number 1 thing to rank 1 on Google”.
The article included 3,000 words that were great for this number 1 thing, and “contact my sales team and I can explain how we can work for your business”. He never really told me what this magical thing was, and I wasted my time reading an article designed to sell only for purposes.
8. Bad blog post formatting
Writing long, heavy paragraphs is one of the most common blogging mistakes to avoid in 2020 new bloggers make.
When in reality, it is important for users to have a clear and user-friendly structure to stay on your page. You see, if the user comes to your blog post and sees a large portion of the paragraph that is practically unreadable, it is probably not going to last long.
Here are some tips to make sure your structure is clean and easy to follow:
- Avoid paragraphs that are too long – try to keep them under 4 lines – that way, they are more easy to read and process. In fact, if most of your readers are coming from mobile, you may want to paste at most 2-3 lines. Text looks big on mobile.
- Use subheading to break up your lessons – I always follow Yost’s recommendation to separate each 300-word chunk of texts with suiting. If you download their plugin, they will automatically tell you if a piece of your text exceeds the 300-word recommendation.
- Deliver your subheading wisely – use Title 2 (H2) for the larger points of your topic, and, as you break each of them into smaller points, start using the top 3 and 4 . In this way, the user can easily distinguish which the main subject of the article.
- Avoid sentences that are too long – When I first started blogging, I used to write these long, saturated sentences that were impossible to read. For better readability try to put most of your sentences in 20 words.
- Use bullet points – to calculate the key points of your lesson. That way, you break the monotony of just having paragraphs, and it’s easy on users.
9. Using bad visuals/images/graphics instead of good ones
As humans, we are very visual beings, and not taking this into consideration is definitely one of the biggest common blogging mistakes to avoid in 2020 for many.
Make sure that you enrich your articles with relevant articles, infographics, icons, or photos. This will not only make them more user friendly, but will also help you to express your talk better. Additionally, it will be more fun to read, and easier to process for the reader. After all, just looking at a bunch of text on a page is not entertaining for the majority of your audience.
Of course, there are some best practices that you must follow:
- Do not overstuff your article with pictures every two lines. Especially if they are not relevant.
- Avoid poor quality, low resolution images. They can do you more harm than good.
- Professional pictures are not always better. In fact, they are worse in most cases. Suppose you are reviewing bicycles, and you want to put some pictures. In most cases, pictures taken in a regular environment with your camera are much more authentic and reliable than a highly professional, shutterstock-y.
- Pay attention to the size of the image. Always try and reduce the weight of your images to ensure that your blog posts (and the web) load quickly. I avoid uploading images heavier than 100KB, with few exceptions. You can resize them manually using BeFunky or download paid plugins such as ShortPixel works for you automatically.
- And of course, don’t forget to give credit where credit is owed!
Additionally, you can also use Canva to create your very own infographics. I do this sometimes, and they replace our beauty with our amazing templates.
10. Not supporting your content
And of course, one of the worst common blogging mistakes to avoid in 2020 that can cost you… well, your whole blog, is not backing up. Technology is not perfect, and if something happens one day, you want to be ready for it. Otherwise, you can go through the entire work in a matter of seconds!
There are some ways that you can backup your content.
The first is a manual:
1. Go to Tools -> Export -> Export all the contents of your site. WordPress will download all your posts, pages, comments etc. in XML file.
2. To back up your theme and plugin files, log into your website via FTP to find them in the wp-content folder. If you have a lot of customizations, this action is recommended.
11. Underestimate the power of your title
Whether a user has found you through Google, social media, or any other channel, the first thing he or she is going to see is your headline. The title of your blog post.
The title is practically the most important element that will decide the user whether or not your blog post is worth clicking. This is basically a summary of some of your words that people should expect to find once they click.
So, you need to spend some time preparing the compelling title. Try to think about it from the user’s point of view. Would I click this title if I were for the audience? If you will not do this, do not expect others to do it.
12. Posting Your Blog About You
We have already mentioned this in one of the previous points. However, it is appropriate to dedicate an entire section just because it is so important.
One of the biggest common blogging mistakes to avoid in 2020 that I see many people doing is creating articles about themselves. This is a very common mistake, and I think we can “blame” it on YouTube and Instagram affected. Because they are building a community around them, as the main protagonists, people want to see particular content about them.
And so on. you get the idea. They are something like social media celebrities, and the content is about them.
However, with blogging, it is slightly different. Even if you are trying to build a community around you, if you really want to exploit the benefits of Google search, you need to understand how people search for content.
And you’ll agree with me that they don’t go to Google typing “my morning routine” or “what I eat in a day”. Can’t understand, right? YouTube search is really, really different from Google search.
On Google, people still want to hear the story of your recent trip. Or what do you eat in a day. But, instead of typing “my morning routine”, they would search for “habits for a healthy morning routine”. Or “how to have a morning routine”. Instead of “what do I eat in a day”, they will look for “healthy breakfast dishes”.
13. Not caring / selling your audience is not all
Next on our list of common blogging mistakes to avoid in 2020 is not caring about your audience.
Many people are tempted to write content only for the purpose of selling something to their audience. And in fact they are not trying to solve a problem.
Okay, this strategy is not going to take you anywhere. Yes, you might get a user to click on your article, but if all they get to read is how terrible your product is, and how they should buy it, they’ll probably leave immediately. And, the joke is on you; The next article is just a pair of clicks.
14. Calling to Action
Whether it is monetization through advertisements, capturing leads, gaining more subscriptions, selling your own products, or even selling third-party products through affiliate links, you are writing with a goal in mind Huh.
However, we often forget that our readers are not really what we aim for. They have arrived with their own goals in mind, and they are not thinking about what you want to achieve with a blog post. Therefore, I would say that one of the most common blogging mistakes is not involving a call to action.
If your objective is capturing leads, you can include a pop-up window within the post, or a banner. Or maybe there is only one button to take people to your landing page. Some people include it in the end, others in between, it’s really up to you.
If you are trying to sell products with affiliate links, include them in all related places. Of course, don’t forget to state that they are an affiliate, and don’t fill their blog posts unnecessarily.
Just remember that your reader is not going to guess by himself (nor does he want to try in this case, for that matter) what his next step should be. It is definitely up to you.
15. Bad writing / grammar
Nothing will make your blog post look more unprofessional than bad grammar or spelling. Even Typos is something that will quickly grab the reader’s attention. Not in a positive way, of course. Before publishing your article, read it again to make sure that you have not made any obvious typos or grammatical mistakes.
And yes, there are many tools that can help you, such as Grammarly. Grammar is a free online writing assistant that uses artificial intelligence to detect mistakes in real time.
Here are some other tools that I use to enrich my vocabulary and avoid repetition:
- Thesaurus.com – You may already know this, but it is a gold mine for synonyms search, and making sure that you are not repeating yourself too much;
- Dictionary.cambridge.org – As a non-native, I sometimes don’t know in which context I should use a word or phrase, so I check it out in advance.
And last but not least, concepts. Even if you are a native speaker, it is always better to investigate a technical concept in which you want to appear unprofessional.
16. Your headlines are too long
Another blogging mistake, which is actually common, especially among new bloggers, is making your headlines too long. Often, we get excited about this creative title we’ve spent a lot of time thinking about. Or do we just want to include as much information as possible within it.
However, the title is not the place to be too elaborate, so try to make it short and sweet.
In fact, Yoast suggests that your blog post title not exceed 60 characters. The reason for this is because if it is more than 60 characters, it will be cropped like this:
On mobile phones and other small devices, it will probably be cropped up even more. Which will reduce the click through rate of your title. I use WordCounter to ensure that my titles are below 60 characters.
17. You wait a lot to get published
We often get caught up in the obsession that our blog post must be perfect to be ready for publication. More often than not, it will waste valuable time not being able to compensate for the correct details of your post.
Don’t waste a lot of time on that!. But, given that it can take up to 8 months to post a status on Google, you don’t want to postpone it too much.
18. You are not building brand awareness
Blogging is a great way to develop your brand and spread brand awareness. And I think a lot of blog posts have something lacking that does not take much time to implement, but it is very valuable. And that is, the author’s signature! Or company, depending on the context, of course.
You can add it at the end of your post or at the beginning.
19. Not interacting with your readers
Among the fewest blogging mistakes is the lack of interaction with readers. Make sure you respond to their comments, questions and suggestions. Spend some time writing a meaningful and thoughtful response to each of them.
After all, he is going to be your greatest ambassador after gaining your trust. You want to make sure that you establish a two-way relationship with them.
20. Focusing too much on link building
Too many new bloggers who want to boost their SEO strategy will spend too much time in link building, and not enough writing material. If you are not familiar with the term, link building is the action of linking other people to your website or blog post.
It is highly valued by search engines because it provides you with greater trustworthiness, and helps increase your domain authority.
However, the time it takes to create a truly valuable, non-spam link will not compensate for the time you were writing. And trust me, getting a link from a non-official website after a full day of texting companies will not have a better effect on your SEO than writing a great article.
If you write blog posts that really help the user, the number of links will grow organically as people start sharing your content because they found it great.
21. Not controlling Spam comments
Another one in our list of common blogging mistakes to avoid in 2020 is not taking good care of your comments. Many companies or people will write comments that have nothing to do with the post. They do this so that they can include a spam link on their website.
Which will not only look terrible for real readers, but will also be looked down upon by Google as your website will also start looking spammy.
So, do me a favor, okay? Go to Settings -> Discuss, and check the box “Comment must be manually approved”:
And don’t accept comments that clearly have nothing to do with your post! Or written to be pasted on general and many websites, such as this one:
22. Your Email List Is Not Growing
One of the biggest common blogging mistakes to avoid in 2020 I made when starting my blog was not growing my email list. I do not have a contact form to encourage readers, nor a pop-up window. Don’t be like me; This is a great opportunity to develop your community and send them regular updates with your content.
So, if you haven’t done so yet, don’t forget to set up your email list! I personally am quite fond of Mailchimp, but it is definitely not the only one.
23. Not having a blog ideas checklist
And last but not least, we all get writer’s block sometimes. You know, there are moments when you don’t think of any idea no matter how much you try.
To avoid getting stuck in these moments, take a few hours per week for research and brainstorming. What I like to do is click “add new posts” to my blog, and just a draft with all the ideas and keywords that come to my mind.
To make my future work easier, I like to write the keyword and its quantity. That way, I can know which keywords to prioritize when I choose my next title.
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